Trunx’s VP Marketing Sandra Ponce de León Talking About How to Disrupt Cloud Photo Storage

Is your phone’s storage constantly overflowing because you love documenting your life with pictures rather than “a thousand words”? Looking at a new startup called Trunx might be worth your while. We have written extensively about Trunx in the past and now they are offering unlimited photo storage for just $4.99 per month which makes it affordable for a lot of mobile photography aficionados out there. 

CEO and founder Jeff Chen started Trunx out of his own frustration. There was just no good way to store photos taken with a mobile phone online outside of the big player’s networks such as Facebook or Dropbox. So he founded Trunx together with Jay Shen. Sandra joined their team very early on as VP of Marketing “because the prototype really resonated with a personal pain point of mine”. 

You can watch the entire interview here:

Trunx: A New Unlimited Photo Storage App

Running out of storage space seems to be the major issue Trunx tries to tackle. Soon they’ll also expand to video storage “but data plans are still a large concern of ours”, says Sandra. Clearly, more people use mobile phones than ever and the trend is certainly not stopping in 2015 – to the contrary. Mobile phone usage is exploding. 

“Trunx is an amazing way to store your photos and have them accessible to you at all times. One of the great things about it is to have picture that go all the way back to 2002 and to be able to, at any time, show those pictures to somebody you’re talking to.”

Trunx also allows you to share photo albums and have other people upload photos to your album. There is no need to email them anymore. Granted, photo sharing is not very new you can still do it with other tools like SugarSync or Dropbox via their mobile app but Trunx has a nice way to tag and organize your digital pictures so you can find them quickly. 

Share Pics is a great feature to share photos without having to send emails or texts […] I personally have a family album with 14 different family members that are all contributing pictures. […] It becomes this living, breathing thing. 

One concern many people have is with security – how secure is my data if I upload them to Trunx. Trunx uses Amazon servers for photo storage where files are encrypted. “Privacy and security is something we take very seriously”, says Sandra. Trunx’s CTO has worked for a payment company, Billpoint, that’s been a predecessor to PayPal that was sold to eBay.

Where is Trunx headed?

Trunx already has gained pretty decent traction and they soon will hit the 1,000,000 user mark. A pretty significant milestone for any consumer oriented start up. One important way of getting more people use Trunx is by referrals. According to Sandra that’s a very important metric and seems to work very well in terms of overall growth for the young company. 

Currently, Trunx is not very attractive to professional photographers because RAW files are not supported, “but it’s definitely on our roadmap in the future. But our users is really your everyday person, it’s a mom who just loves to take pictures”. 

To the obvious fact that industry giants like Facebook/Instagram or Dropbox could offer similar services Sandra responds: “The beauty of our service is that we’re platform agnostic, you’re not going to see Apple integrate with Facebook and integrate it in one view. […] Our interface is [also] quite different if you compare it to Google or iCloud […] those companies are in the same space and we’re competing with those players. But we find that people don’t have all their photos in one account. Maybe they have different devices like an Android device and an iPhone.”.

Our vision is to be the world’s memory bank.

We’ll certainly monitor Trunx in future and will follow up on this vision.